About

Built From Experience. Designed for Growth.

Brothers A.G. was founded in 2025 by William Maki and Nicholas Lyons with a simple purpose: to help businesses become stronger, more organized, and better equipped to grow. Together, William and Nick bring more than two decades of combined experience across sales, e-commerce, retail, operations, project management, revenue growth, systems development, training, human resources, and leadership. Their experience comes from inside growing businesses building teams, managing millions of dollars in projects and revenue, opening new locations, developing sales organizations, implementing systems, and solving the everyday challenges that come with growth.

William built his career around revenue, sales, people, and operations. Beginning in high-performance sales, he progressed into sales leadership, training, management, e-commerce, acquisition, and executive operations. Throughout his career, he has developed sales processes, built and led teams, trained managers, created operating procedures, improved customer retention, supported acquisitions, and helped companies launch and scale new locations. His experience spans B2B and direct sales, e-commerce, business acquisitions, talent development, and company-wide operations, giving him a practical understanding of how people, processes, and revenue must work together to create sustainable growth.

Nick built his career around business growth, e-commerce, retail, project management, finance, and operational execution. His experience includes managing large-scale projects, developing and expanding retail and e-commerce operations, building brands, implementing technology, improving financial and operational systems, and helping businesses turn ideas into measurable results. Working directly in growing companies has given him firsthand experience with the challenges owners and leadership teams face as an organization becomes larger and more complex. His focus is on creating the structure, visibility, and systems businesses need to operate efficiently and make better decisions.

The story of Brothers A.G., however, began long before the company did. William and Nick met at Southern Virginia University in 2014 and quickly became friends. Over the following decade, they built separate careers, developed different areas of expertise, and continued exchanging ideas about business, leadership, and growth. Despite taking different professional paths, they repeatedly saw the same problem: many businesses have talented people, strong products, loyal customers, and tremendous potential, but lack the systems, structure, and clarity needed to turn that potential into consistent growth. In 2025, that shared belief became Brothers A.G.

At Brothers A.G., we understand that growth is rarely as simple as increasing sales. More customers require more people. More people require better training and leadership. More locations require stronger systems and communication. More revenue creates greater financial and operational complexity. Without the right foundation, growth can expose weaknesses just as quickly as it creates opportunities. Our role is to look at the business as a whole from people, operations, systems, and finance to revenue, marketing, brand, and leadership and identify the gaps creating friction or preventing the organization from reaching its potential.

Our approach is practical because it comes from experience. We believe businesses need real systems, clear expectations, better processes, stronger teams, and measurable execution not unnecessary complexity or strategies that never make it beyond a presentation. A strong business should have the right people in the right roles, systems employees can actually follow, leadership that understands where the money is going and what drives revenue, and enough operational visibility to make decisions with confidence. Most importantly, a healthy business should not depend on one person holding everything together.

Rooted in Northeast Georgia, Brothers A.G. was built with a strong connection to the businesses and communities we serve. Whether working with a growing company navigating its next stage or an established organization looking to improve how it operates, we bring the perspective of people who have actually been in the work. We've sat in the meetings, built the systems, managed the teams, closed the deals, opened the locations, worked through the numbers, solved the problems, and learned from the things that didn't go according to plan.

That experience is the foundation of Brothers A.G. We help businesses build stronger foundations, operate with greater clarity, and create the structure needed for sustainable growth.

Brothers A.G. — Built for Your Climb.